We are excited to launch a Police Eyewear promotion for Q1 2022.
We want to start the year by offering an opportunity for our partners to position this promotion in order to drive sell through and pull customers in store.
In 2022 the Police Eyewear brand is having its time in the spotlight. Our partners in Milan, De Rigo, are making substantial investment into the Canadian market to support this drive.
Lewis Hamilton, 7x world champion F1 driver is our ambassador and has also designed a capsule collection for Police.
With the return of F1 to Montreal, we are going to celebrate the many storylines converging around this brand this year.
Formula 1 is the fastest growing sport in North America, made more relevant by the Netflix series Drive to Survive, an intimate look into this dramatic sport.
Furthermore, Lewis Hamilton and Brad Pitt are collaborating for the upcoming release of a Hollywood movie. Police will be the sponsored eyewear for the film!
Police Eyewear has never been more relevant in Canada and we are thrilled to work with our partners to make this a success.
To learn more about entering this promo, get in touch with your local sales rep or schedule a call here