Front Left- John Longstaff, Optometrist | Front Right- David Longstaff, Optician- Circa 1971
“Our legacy is how we spend our time
and who we spend it with.”
- Jim Stengel
Celebrating Legacy, Embracing Opportunity
Eredità Eyewear Group is about celebrating legacy and embracing the opportunity to write your own story. To approach each day in a way that pays tribute to the experience, values and guiding lessons that you inherit, but looking forward with passion.
We are proud of the inheritance of qualities like kindness, support, authenticity, humility, passion, quality and honesty.
Always Looking Into The Future
Eredità is the guardian of legacy that embodies these values, that in turn, guide the way we look to the future. Legacy influences our identity and guides us as we go to market, support our partners and develop a better value proposition.
We are third generation entrepreneurs in the eyewear business, starting with a family-owned optometric practice. Our grandfather was an optometrist, our father an optician. Later our father continued his professional life in sales, pioneering the Canadian eyewear market and blazing a trail for us to follow.